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Crackers Blog

Where does my Crack money go?

Here's how the price of a single 375 g box breaks down:

Quinoa farmer in France (me or friends): 0.41 £

Co-operative collection/drying/cleaning facility (gluten-free): 0.35 £

Research to improve varieties and growing techiques: 0.14 £

Extrusion cooking (gluten-free) : 0.90 £

Packaging (gluten-free) : 0.67 £

Bulk transport of materials and warehousing: 0.22 £

TOTAL DIRECT COST OF BOX IN STOCK =  2.69 £

E-commerce: 0.20 £

Shipping & handling Single Pack = 3.68 £

Shipping & handling 2-Pack = 1.97 £

Shipping & handling 8-Pack = 0.85 £

Overhead (graphic design, internet stuff, samples, consulting, marketing, administrative what-not, coffee consumed while writing this, etc.): I have no idea.